Spock! The Enterprise! The mission to go boldly where no one has gone before! These are all iconic elements of Star Trek that anybody, anywhere in the world can recognise. Yet most people have never actually watched Star Trek. Why? Compared to other “nerdy” franchises like Star Wars or The Lord of the Rings, Star Trek remains firmly embedded in its niche. Even after superhero cinematic universes and classic sci-fi literature have successfully made the leap to the big screen and box office success, why isn’t Star Trek more popular?
