Charming, Informative, Comedic, Stupid… Like the avatar, Sam Onella was a master of it all and when YouTube needed him most, he vanished. As a die-hard Sam Onella fan, YouTube viewer for over a decade, and now full-time creator: what Sam symbolizes, the thing I LOVE him and this platform for, is quietly being erased… Not by some outside change in the audience but by YouTube themselves. YouTube has changed in these last 2 years so much that it’s making channels like Sam Onella’s almost impossible. And I want to examine why.
